Motion & VideoGet your message across, fast
Video is an unmatched medium for quickly attracting new eyes, boosting conversion rates, and building brand.
We draw from our extensive experience writing for online channels and weave it into our scriptwriting and storyboarding process. And because we’re optimizers, we’ve already spent tons of time testing content and design all over the web – so we write focused, impactful scripts that carry big messages.
Add in analytics to measure and track effectiveness, and you’ve got a complete video deployment package – from art to analytics.
Responsive DesignDesign that looks good anywhere
We design for complete cross-device experiences. So we’re not just thinking after the fact about how to reposition content from a desktop website into a smaller screen – we’re designing from day one for the best, most relevant experience on each device.
Responsive design is great, but our designs go beyond responsive – they’re adaptive.
App DesignA more attractive (work) horse
Apps need to deliver extreme utility and visceral stimulation. First, they need to work flawlessly, and make it effortless.
Second, they need to create an attractive space – one where the user wants to spend their time. And if we’re building across platforms (mobile, tablet, desktop, and web), then apps need to achieve a unity of experience, while still embracing the unique capabilities and conventions of each space.
It’s a seamless blend of elements – meticulous process meets artful design.
User ExperienceNo training required
Creating smart, beautiful, and effective user experiences means working on the edge of creativity and analytics. It’s about creating a seamless, branded interaction across devices – a frictionless path that guides users to engage and convert.
We start by identifying design goals – what do users want to accomplish, and how can we balance those goals with your business’s objectives (like increasing revenue-per-user)?
Next, augment design goals with analytics research, to clearly define user personas.
Leverage research findings and known best practices to design the experience. Then test the prototype, fine-tune as needed, and A/B test to continually optimize for better conversion.
Web DesignBeauty meets functionality
Effectively engaging users leaves no room for confusion. So creating exceptional user-centered web designs begins with three simple questions: Who is this site for? What information do they need in order to make a decision? And how should we organize the information to help them make that decision?
These questions culminate in wireframes – the blueprint of your vision, where every detail is imagined and sketched.
These wireframes offer a first look at the final product, and serve as a touchstone for designers as they shape the look and feel. Before long, you’re finalizing visuals and interactions notes, and handing them off for development.
Content StrategyPeaking interest
Content strategy is about creating a sustained narrative. It delivers the right information, affirms and builds brand, and elicits action – weaving it all into one effortless experience.
It starts with discovery – grasping the objectives, gaining an intuitive feel for the brand, evaluating marketing materials, learning the products, getting to know the audience, and taking stock of the competitive field. Then it builds a cohesive narrative with a natural flow, aligning content and visuals for a single, seamless experience.
BrandingCreating brands that stand out
Strong branding strategies draw from a deep well of resources – exploratory interviews, incisive competitive research, and the combined expertise of our branding specialists, content strategists, and visual designers.
We build brands that evoke not only a unique identity, but a strong sense of purpose – they’re built to incite action and engagement, and they’re built around data to respond to competitive gaps and potential channel impact. They stand out, but they stand up, too.