Digital Marketing

Search Engine Optimization

A view from the top
A view from the top

When your website isn’t showing up in organic search results, you’re missing out. We conduct custom analysis and research for digital properties, exploring keyword opportunities, linking strategies, HTML structuring, content strategy, and social media integration.

We collect our findings in a report that details areas for improvement, identifies untapped opportunities, and offers guidance on how to adjust for our discoveries.

Our team of SEO experts can even implement the recommendations for you. We’ll get you on the radar and heading in the right direction (hint: it’s up).

Search Engine Marketing

An unfair advantage
An unfair advantage

If you want to beat the competition, your paid search marketing campaigns need to use the latest tactics and technologies.

From keyword selection and match types that perfectly correspond to the intent of queries, to search ads that contain just the right language to capture clicks, to landing pages that lead straight to conversion – everything is grounded in a deep analysis of the data.

We intelligently optimize bids and budgets, while testing targeting and delivery settings. Your unfair advantage: us.

Display Advertising

Display ads that get noticed
Display ads that get noticed

Display advertising should target your audience, increasing top of funnel awareness and driving direct response conversions. So don’t just haphazardly pay to be seen.

Our creative and marketing teams work in tandem to deliver display ads that speak your brand to your audience, and measure and tie that branding to actual ROI.

So instead of random shots in the dark, you’re getting a carefully crafted and meticulously branded message, served up to your target audience, with measured results for continual optimization.

Affiliate Marketing

Attracting traffic & conversions
Attracting traffic & conversions

Affiliates are digital publishers that help distribute your brand across the digital landscape. But there’s a right way to work with them: hands-on involvement, careful review of potential affiliate partners, minimizing cross-channel cannibalization, and enforcement of brand guidelines.

Our custom-designed affiliate programs put your products in front of the audiences that are most likely to connect with your brand. It’s one of the easiest ways to boost traffic and sales – and, you only pay when you get the sale.

Email marketing

Carrying the conversation
Carrying the conversation

You don’t get great conversion without great conversation. And email offers a point of entry for that conversation.

We leverage analytics from the full spectrum of digital interactions to inform our email marketing strategies, considering everything from the kinds of interactions people perform on your digital properties, to your in-product communications, to how your customers engage with your brand and move through your conversion pathways.

The end result is an email marketing strategy that kindles ongoing conversation.

Social Media

Get in on the chatter
Get in on the chatter

Social media is a global exchange. It’s a chance to meet your audience wherever they are and engage them as peers. But we take social media further, capturing the engagement around your brand and funneling it into conversions.

Effective social media marketing strategies mix branding and engagement strategy, conversion strategy, customer service, and lifecycle management strategy.

Add tracking and analysis to measure performance and optimize, and you’ve got a social media strategy. And the best part is, so few businesses have figured out social media marketing, you’ll see higher impact for your efforts compared with more mature channels.

A/B Testing

Flight testing new challengers
Flight testing new challengers

Guessing what will work best is never a good strategy. And A/B testing means that you don’t have to guess – you can know. We identify which tests will generate the most value, then execute testing to prove it.

Meaningful, accurate results come from establishing and following a meticulous methodology – one that accounts for things like conversion pathways, interactions, visual design, messaging, and information hierarchy.

We can deliver an in-depth testing plan crafted exclusively for you, and we can implement the plan, using tools like Optimizely and Adobe Target. Stop guessing. Start knowing.

Analytics

More than your fair share
More than your fair share

In digital marketing, data is revenue. Failing to track and measure results across the digital marketing landscape creates data gaps that leak revenue.

Our analytics team starts by looking at your setup – whether it’s Google Analytics, Omniture, or your own setup. We then identify those gaps and plug them. After that, deep analytics can begin.

From tracking of user flows to optimizing display advertising campaigns and tying your Google Analytics to Salesforce and your ERP – once the right data is in place, the insights come.

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