In today’s busy world, providing your customers with a user-friendly digital experience can make or break your business. How customers interact with your digital presence will determine the quality of your relationship.
Research has shown that whether your customers like or dislike your website or mobile app is 94% design related. This points out that UI/UX Design is the crucial factor in determining the success or failure of a website or mobile app.
Today, Mordwerg is excited to give you the information you need to make sure you are getting the most out of your digital presence through the creativity of UI/UX Design.
What is UI/UX Design?
All of your favorite websites and mobile apps have been carefully designed to make your experience intuitive and aesthetically pleasing. Two types of designers are utilized to create great UI/UX experiences.
User Interface (UI) Designer
User Interface Designers take the layout from the User Experience Designers and turn them into the beautiful designs you see within your favorite apps and websites. They add color, animations, and all graphical elements to create a high fidelity end product referred to as your digital presence.
User Experience (UX) Designer
User Experience Designers work closely with businesses to understand their goals and to deeply understand who their customers are. Using their knowledge and understanding they will then create a website or app layout which will use content strategy and strategically placed calls to action to direct customers down specific routes to achieve your goals.
Why is UI/UX Design important?
Statistics show that frustrated customers will drastically hinder growth and sales. The combination of well thought out UX Design and beautifully implemented UI Design will save costs, increase revenue and better retain customers.
User Interface Design (UI)
An application’s user interface plays an important role in the overall experience it offers its users. Knowledgeable user interface design companies know that the relationship between UI and UX is a highly complimentary one in which both form and function work together to deliver an integrated, seamless experience. At Mordwerg, we’ve invested heavily in our in-house capabilities to be a full-service UI design agency for today’s most demanding clients.
Our process begins with developing a comprehensive set of creative guidelines which set forth the design patterns, color palettes, fonts, layout structure, and other technical and aesthetic considerations for your project. By working from this master document, we can ensure that all the UI work we put forth is consistent, intuitive, functional, and delivers a strong return on your investment through increased usability.
To learn more about how the relationships between an application’s look, feel, and framework is critical to its success, and to discover for yourself why Mordwerg is a leader among UI design companies, contact Mordwerg today.
User Experience Design (UX)
UX design remains one of the core services offered by Mordwerg. We are a leading user experience design agency specializing in web and mobile apps. We employ an innovative, research-first design process in which we take the time to learn about your industry, including who your clients are and what they want from a web or mobile app. This way, we can develop strategic goals for every project — goals that are based on identified knowledge gaps and user expectations.
Too often, UX design companies spend time chasing the latest trends rather than looking at what a user actually needs. Mordwerg is different. We are your partner for innovative, engaging design that offers both style and substance. No matter what industry you’re in, we’ll work with you every step of the way to develop a better, more usable application that delivers genuine value for your end users.
Contact Mordwerg today to learn how great design can help you achieve your business goals.
Because our approach to UX and UI design puts your users first, we can adapt our capabilities to serve any industry or sector. In fact, because we don’t work exclusively with any specific type of client, we approach every project with a fresh set of eyes, and we do our work based on what’s best for your business rather than what has worked in the past.
When it comes to mobile and web applications, there’s value in being an innovator. At Mordwerg, our philosophy, our insights, and the unique capabilities of our team make us the best partner for your upcoming project.
Check out our project portfolio and client testimonials to see some of our recent work. Better yet, get in touch directly to discuss your requirements with one of our structure members.
Help establish your brand name in the market
Increase customer acceptance and satisfaction
Improve customer retention and advocacy
Drive up conversion rates and revenue